MTV has announced that Danielle Hohmeier, social media expert at Atomicdust, has been selected as one of the 20 finalists in MTV’s “Follow Me: The Search for the First MTV T.J.”
MTV used Twitter and Facebook to find applicants for a new job opportunity to serve as the first-ever MTV TJ ‘Twitter Jockey.‘ The winner will be hired to become a brand-new face and voice for MTV across social media platforms, including MTV.com, to expand the two-way dialog between MTV and its global audience.
Danielle will compete against 20 other social media enthusiasts in various Twitter challenges. The contest will culminate with a live televised finale on August 8, where the MTV viewing audience will choose the winning candidate and offer them his or her dream job.
According to MTV, “The newly created position expands upon MTV’s history of giving its audience a global platform to express themselves. MTV uses social media to make it easier for its fans to engage around loud programming moments—everything from Twitter visualizations for award shows and chat widgets for popular series like The Jersey Shore, to an active Twitter and Facebook following.”
“We are anxious and excited that Danielle was selected,” said James Dixson, Atomicdust Principal and CMO, “We’ll miss her when she wins, but the entire staff and I will tweet relentlessly to help her win MTV’s challenges.”
Danielle has held position of Social Media Expert at Atomicdust since November of 2009. Her efforts to improve Atomicdust’s reach have resulted in 758 Twitter followers and over 700 tweets. “Our web traffic has tripled since Danielle started,” said Mike Spakowski, Creative Director, “She adds a personal and conversational tone to @atomicdust and coaches our clients on their social campaigns.”
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