Jesse weighs in on hiring an agency to get your marketing strategy in top shape.
Within companies large and small, there is a common point of dissonance. This is the point at which the product or service meets the sales team, the stakeholders, and the red tape. This is the point at which brands become unclear in their promise and value.
Despite their best intentions, companies often get wrapped up in their own understanding of their brand. The intimacy that grows out of a close relationship with a product or service through development, deployment, sales and support tends to skew perspectives to reflect personal perception rather than address actual customer needs.
