February 26, 2010
Before I started writing this article, I did a few Google searches to come up with the number of marketing messages we see every day. There are quite a few differing opinions but the magic number seems to be around 3,000. The cacophony of marketing and advertising messages eventually turns into white noise and is [...]
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February 24, 2010
Our Creative Director, Mike Spakowski, talks about messaging on the Atomicdust Blog. So, how do organizations get their marketing on track? A great place to start is with a clear, central message. A simple, easy to understand message brings focus to your company and makes it possible to communicate your purpose and why you’re different [...]
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