We are a little late on making New Year’s resolutions (in fact, this is about the time of year that most people are breaking theirs), but we wanted to give you guys an idea of where we see this blog heading in the future. Go ahead and bookmark this blog right now because we’ve come up with a list of topics that can help your member-based service succeed.
Blogging for Business
You’ve already been introduced to this topic in our aptly titled post, Why Blogging is Good for Business, and we promised we would elaborate more. Keep an eye out for posts about how blogs can help you establish expertise and credibility, improve your SEO, build strong relationships with current and potential clients, and reach your audience through social media. (February)
Social Media
It’s the biggest buzzword of the last year, but what is it really? And how can it help keep subscribers and get new customers? (March)
Search Engine Marketing (SEM)
For the Internet to be a useful marketing tool, people have to be able to find you. Search Engine Marketing makes that possible, whether it be through paid inclusion on search engines, online advertising, or SEO. (April)
Search Engine Optimization (SEO)
Don’t have a ton of spare change lying around to buy up ads? No worries. Your website can still get noticed. (May)
Microsite
No, this is not a tiny version of your website. A microsite is specifically designed to call attention to a particular product, service or campaign. (June)
User Interface
Clients have to be able to use your website. We’ll show you ways to make a website that works for your customers, and not the other way around. (July)
Video
Sure, online video is great for clips of kittens, babies, and Lost fan videos, but it can also help your member-based service educate current clients and attract new ones. (August)
Design & Process
Don’t be fooled. Looks do matter. (September)
Email Marketing
People get a lot of emails. And people delete a lot of emails. The trick is keeping yours out of that trash bin. (October)
Direct Mail
Sometimes you have to get off the Internet to get people on it. Direct mail can be a great way to drive potential clients to your website. (November)
Collateral
Finish this sentence: “It takes a village…” To promote a product? To launch a campaign? There is more to the marketing plan than just a website. We’ll help you figure out how to make collateral marketing materials work for your company. (December)
We’re looking forward to writing more in depth about all of these topics and exploring how you can use each of them to increase your market share in 2010. Can’t wait until December to find out how to effectively use collateral? Give us a call.
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I am excited that we’ve put this out and created some accountability to actually write all of it.
I’m looking forward to fielding questions about these topics and sharing some of our marketing knowledge with our readers and potential clients.
We’ll likely write about most of these every time we post something because they are all important in creating a well rounded campaign. To see how we’ve used our process of Diagnosing, Prescribing and applying our ideas to the Initial Creative.
We’re also going to explain how the repeatability and application of our process allows us to implement each piece of the campaign as a homogeneous facet of your marketing strategy.